Mining & Social Media

The quintessential tool for promoting businesses in today’s digital world is social media.  What are mining organizations using to engage with audience members and interact in discussions along with networking?  Dependent upon the end goal, many platforms are available for use and aligning the right tools is now more important than ever.  “According to the annual tracking the trends report by Deloitte, mining companies need to start getting serious about social media” (Operations, 2015).


Photo courtesy of Joy Global

Using pictures, infographics, tweets, and other forms of social media interaction tools, the power to connect brands with audience members is more prominent than ever.  Finding useful ways to showcase operations, inform members of product launches, trends in the industry, environmental efforts, can undoubtedly can be applied to best practices in the social media arena.  Looking forward to find how Joy Global, Fortune 1000 American company that specializes in manufacturing and servicing of heavy machinery used in underground and surface mining, works to solve mining’s toughest challenges.


When applying the practices to the social media campaigns aiming to be the viable resource providing articles, videos, and photos to engage and push messaging to connect audience members.  Through Facebook, Twitter, and LinkedIn, Joy Global pushes messaging and is therefore ranked number 9 out of 10 for mining organizations you can learn from on social media according to Mining Global.   With the use of Facebook and Twitter to connect and engage audience members with the company as well as promote collector sites such as a sticker collector page and soon to be implemented, a promotional merchandise promotional page, engagement goes up for B2C members.  Twitter and Facebook are also great places to promote upcoming trade show and events that Joy Global is participating in with 9,843 likes, 1,632 followers.


Using platforms such as LinkedIn, the B2B audience members can stay informed of articles relevant to the industry, openings in the career sector of the global locations, press releases, along with recent acquisition updates to the Komatsu and Joy Global pages.  Using these tools to promote such informative and relevant information is particularly important as upcoming changes within the organization can cause a riptide effect for the organizations that Joy Global renders services provided.  Further providing value to the consumer while simultaneously promoting brand awareness and harnessing connectivity to the maximum potential with use of such platforms is what continues to keep Joy Global leaders in the mining industry.


Continuous improvement and definition of best practices on the various social media platforms is key.  Redefining needs and strategic approaches as industry trends change in the digital arena will push engagement tactics to a new level.  Bringing the organization inside the homes and businesses for a direct link while personalizing the approach is what Joy Global does best.  To visit Joy Global’s Facebook, click here.  To visit Joy Global’s LinkedIn page, click here.  To visit Joy Global’s Twitter page, click here.


Operations. (2015, May 07). Is social media important for mining companies? Retrieved November 27, 2016, from




Social Media Tools for Success

Dependent upon the end goal, choosing the right social media tools can be tricky.  With so many readily available at your fingertips, the world becomes your oyster with a pearl found within every tool.  Defining strategic goals prior to using these landscapes to manage multiple profiles to streamline and consolidate efforts leaving more time to focus on putting your organization, or self, on the social map.  Leverage your social media management by using two of the top rated social media tools reported below.

Sprout Social

Sprout Social works to measure reports and provide analytics, monitor and engage with others in social conversations, and to plan or schedule posts on various social platforms.  What sets the stage for this tool is that it harnesses the belief that customers and businesses should engage freely with options to enhance the levels of engagement.  For example, according to Kenneth Waldman’s perspective on Social Media Examiner, “you can see the profiles attached to your account and the team members who are helping you manage these networks. Looking left allows you to get insight into audience demographics and trends on your account, detailing interactions and impressions you’ve made during the past day or week.


Untitled. (Diagram). 2016 retrieved from

See which social media profiles are connected and add other team members to help you manage your accounts” (Waldman, 2016).  Follow the Social Media Examiner on Twitter @SMExaminer.

Another great aspect of this tool is you can begin to use smart words to capture what is trending.  Following mentions and creating content to engage conversations through this tool can be tested out free of charge for a trial period with Sprout Social.  Have questions, take to Twitter and ask the support team by clicking #SproutChat.



 Making social media marketing a breeze, Everypost connects all platforms to allow for easy management of social media accounts.  With a simple interface, users can view a dashboard that you can pull visual content from these platforms you manage.  Much like the social media management tool Klout, you can content to reach audience members when traffic patterns of usage are highest.  With five different pricing plans available for purchase, you can choose the correct plan for your needs.  Also with a complementary plan, beginners are welcome to join to discover the wonder of Everypost.




Waldman, K. (2016, April 18). 5 Social Media Management Tools to Save Time: Social Media Examiner. Retrieved November 20, 2016, from