The quintessential tool for promoting businesses in today’s digital world is social media. What are mining organizations using to engage with audience members and interact in discussions along with networking? Dependent upon the end goal, many platforms are available for use and aligning the right tools is now more important than ever. “According to the annual tracking the trends report by Deloitte, mining companies need to start getting serious about social media” (Operations, 2015).
Photo courtesy of Joy Global
Using pictures, infographics, tweets, and other forms of social media interaction tools, the power to connect brands with audience members is more prominent than ever. Finding useful ways to showcase operations, inform members of product launches, trends in the industry, environmental efforts, can undoubtedly can be applied to best practices in the social media arena. Looking forward to find how Joy Global, Fortune 1000 American company that specializes in manufacturing and servicing of heavy machinery used in underground and surface mining, works to solve mining’s toughest challenges.
When applying the practices to the social media campaigns aiming to be the viable resource providing articles, videos, and photos to engage and push messaging to connect audience members. Through Facebook, Twitter, and LinkedIn, Joy Global pushes messaging and is therefore ranked number 9 out of 10 for mining organizations you can learn from on social media according to Mining Global. With the use of Facebook and Twitter to connect and engage audience members with the company as well as promote collector sites such as a sticker collector page and soon to be implemented, a promotional merchandise promotional page, engagement goes up for B2C members. Twitter and Facebook are also great places to promote upcoming trade show and events that Joy Global is participating in with 9,843 likes, 1,632 followers.
Using platforms such as LinkedIn, the B2B audience members can stay informed of articles relevant to the industry, openings in the career sector of the global locations, press releases, along with recent acquisition updates to the Komatsu and Joy Global pages. Using these tools to promote such informative and relevant information is particularly important as upcoming changes within the organization can cause a riptide effect for the organizations that Joy Global renders services provided. Further providing value to the consumer while simultaneously promoting brand awareness and harnessing connectivity to the maximum potential with use of such platforms is what continues to keep Joy Global leaders in the mining industry.
Continuous improvement and definition of best practices on the various social media platforms is key. Redefining needs and strategic approaches as industry trends change in the digital arena will push engagement tactics to a new level. Bringing the organization inside the homes and businesses for a direct link while personalizing the approach is what Joy Global does best. To visit Joy Global’s Facebook, click here. To visit Joy Global’s LinkedIn page, click here. To visit Joy Global’s Twitter page, click here.
Operations. (2015, May 07). Is social media important for mining companies? Retrieved November 27, 2016, from http://www.miningglobal.com/operations/1463/Is-social-media-important-for-mining-companies