Just as the Friend Owl teaches Bambi and his friend Thumper in the 1942 Disney classic film-Bambi, twitterpated is to be obsessed or infatuated. Loving what you do shows and being infatuated with mining is my current twitterpation.
Image retrieved from Home of Service, Defining Best Practices
“There are an estimated 8 million blogs online and 332 million active users on Twitter, greater than the U.S. population. So how do you jump into this vast blogging world? With so many voices out there, how do you stand out?” -Sarah Berek
With a vast majority of the population online, why wouldn’t one establish best practices for an organization to blog and tweet. The mining industy maybe seemingly not too interesting initially, but take a deeper look. Where would we be without mining? Just ask the Minerals Education Coalition. A world without mining would be unlike the world we know today. Everything is possible because of mining; planes, trains, and autmobiles included.
That being said, it is time to define best practices for blogging and tweeting in the mining industry:
- Stay consistent-this can be in content tone, a global approach, a simple tweet but be consistent
- Be responsive-let followers and audience members know you hear them and care that they care
- Keep posts short and engaging-would you want to read it? If the answer is no, why are you writing it
- Humanize yourself-no one wants a robot to feed them information. Add testimonials whenever possible
- Customer service skills-this goes back to the old saying of “treat others as you would want to be treated”. Again, goes back to being responsive and acknowledment
- Ask for audience participation when applicable-to increase engagment, you must be engaging. Invite audience members to share pictures from events of yours they attended and entice them to. It never hurts to offer incentives…
Whenever I am working with our team to host events, there are always team efforts to promote the show/event pre/during/post show. By using the above bullets to push messaging and engagment techniques, audience members are connected to upcoming shows and events, current global affairs in the mining industry, along with other relevant news within the industry.
Looking back at 2016’s MINExpo, the largest trade show for our global mining organization held every four years, part of our booths success was due to cross functional team members working together to apply these practices defined above. Creating engaging promotional tweets and blogs was big (if not bigger than our equipment pieces displayed).